Social Media is a great place to sell products, but not every strategy is suited for the quick social media marketing into sales model. Many people have become wary of the amount of personalization that their online profiles allow, and how easily their information can be "spidered" by others. These are all valid concerns, and it is worth exploring the pros and cons of social media before choosing to go ahead with this type of marketing. The good news is that this form of selling is becoming more accepted by customers and the pros of social marketing are beginning to show that there are significant advantages to using this model. In fact, these pros are becoming more so as the industry itself continues to grow. Here are some of the pros and cons to using social media for your selling purposes:
Convenience - It's easy to add product video and written reviews to your social media comments, but very difficult to actually collect data on the performance of the product. It also becomes harder to measure the impact of any one aspect, like live sales, reviews, or videos. When you collect this data, you will quickly see how your business could use a little help getting off the ground. This is the social media equivalent of a well-planned, well-thought-out sales process.
Minimal impact - If you've ever had a negative review of a product, you know that it can take several days, if not longer, to get your review cleared, removed, and/or deleted from one of the major social networks. You also know that the process can be completely fruitless unless you actually take the time to do something about it. When you post a status update or a video regarding negative reviews, you are doing very little. The fact that the social networks only allow one or two negative reviews to stay up also complicates matters.
Increase in customer base - Many companies make their bread and butter selling products through the use of social media. Many small businesses have found that making their product readily available to potential customers has dramatically increased their bottom line. Not only does it increase the number of people who will visit their website, but it also turns those visitors into actual paying customers. In other words, using social media to build your business is an easy way to turn potential customers into paying customers.
Increase in visibility - For many companies, the key to increasing sales is getting noticed by as many customers as possible. Of course, it's also vital that you do the right thing to ensure that you're seen by as many potential customers as well. Many small businesses are not well-known, and when they start using social media, they quickly start receiving a lot of attention from businesses that they didn't even know existed. As a result, these businesses quickly begin growing their customer base. This growth results in a rise in customer satisfaction.
Social media sites are rapidly becoming one of the top ways that many businesses sell products online. Not only are most of these sites easy to use and access, but they also provide a great way to market your products without having to spend a great deal of money. When using social media comments for selling your product, there are several things that you should keep in mind. If you're trying to use this method to increase your sales, then you need to take the time to learn how you can turn your comments into sales instead of wasting time getting negative feedback from your customers. Read more on comment sold.
See more here: https://youtu.be/-R8QoUdkJNU